Mountain road in Western North Carolina
Our Story

WESTERN NC BUILT. LOCALLY OWNED.

Blue Ridge Auto Enhancements was founded right here in Waynesville with one goal: give Western NC truck and SUV owners a shop they can actually trust.

Our Background

WHY WE STARTED

Blue Ridge Auto Enhancements was built on a lifetime of hands-on automotive experience — not a franchise model or a business plan. This shop exists because the passion for working on vehicles never went away.

We're a locally owned shop. Every job that comes through our doors gets our full attention — whether it's a simple set of running boards or a full custom build. We take pride in doing it right.

We know these mountains. We know what your truck needs to handle the terrain around here. And we know what it means to stand behind our work in a community where your reputation is everything.

Meet the Owner

HERB'S STORY

Master Technician Certified

Earned by age 21 — Cadillac dealership

Luxury Brand Experience

Cadillac, Chevrolet, BMW & Rolls-Royce

Multi-Dealership GM

Oversaw operations across three dealerships

My automotive career began at just 17 years old as a technician trainee. By 21, I had earned my Master Technician certification while working for a Cadillac dealership. From there, I continued my career with Chevrolet before moving into leadership roles as shop foreman and service manager for a large Cadillac, BMW and Rolls-Royce dealership.

My career eventually took me into general management, overseeing three dealerships — but my real passion has always been the cars themselves.

Over the years, I've built and restored everything from a 9-second quarter-mile T-roadster to classic muscle cars from the 1970s — including Firebirds and Camaros, which remain a personal passion and a specialty of the shop. Even after retiring from the dealership world, I never stopped working on, modifying and improving vehicles.

Blue Ridge Auto Enhancements gives me the opportunity to bring a lifetime of automotive knowledge and hands-on experience back to what I truly love doing. Whether it's a simple accessory installation or a more involved custom project, I approach every vehicle with the same attention to detail and pride in workmanship that has been part of my automotive career from the beginning.

What Drives Us

OUR VALUES

Quality First

We don't cut corners. Every install is done to the highest standard, with quality parts and clean workmanship.

Honest Pricing

No surprise charges. We give you a straight quote upfront and stick to it.

Local Roots

We live and work in Western NC. Our reputation in this community matters more than any single job.

Built to Last

We install accessories that hold up on the trail and on the road — not just in the parking lot.

Find Us

SERVING WESTERN NORTH CAROLINA

We're based in Waynesville, NC and serve customers throughout Western North Carolina — including Asheville, Canton, Sylva, Bryson City, Maggie Valley, and beyond. If you're within driving distance, we'd love to work on your vehicle.

Business Hours
Monday – Friday9:00 AM – 5:00 PM
Saturday – SundayClosed

READY TO GET STARTED?

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